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Editorial at ModCloth

Editorial at ModCloth

CREATIVE DIRECTION •  EDITORIAL STRATEGY • CONTENT CREATION

 

Introduced editorial strategy to ModCloth, and leveraged content to bring our brand into our customer's everyday. We swapped styling tips and chapbook recs. Took her backstage during Fashion Week. Scored access to badass women we knew she'd love, like Zooey Deschanel and Jessica Hische. Real talked about how messed up it is that society pressures women to shave... in conjunction with our summer swim campaign. Our uniquely branded content was praised by The New York Times, Tumblr, and Instagram, and republished by People.com, BuzzFeed, and Glamour. 

 
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During my time at ModCloth, I guided the strategy and production of editorial content across our e-comm pages, catalogs, blog, social platforms, and on the sites of our syndication partners. 

Each week, our intrepid team of writers, designers, photographers, and stylists took over 150 posts from pitch to publish across our editorial channels.

 
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#tbt when we made this for our popular "Quote of the Day" series and Neil Gaiman tweeted about us. Our writing team basically died.

#tbt when we made this for our popular "Quote of the Day" series and Neil Gaiman tweeted about us. Our writing team basically died.

In Good Company

The internet is more fun with friends. Some of the fine folks my team collaborated with during my time there: 

Rookie     Refinery29     Zooey Deschanel 

Chronicle Books      Benefit Cosmetics  Bust

Flipboard      Polyvore     Wanelo   Rdio