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Lyft Brand

As copy lead, I guided the development of the Lyft brand voice and wrote assets ranging from style guides to app flows.

 In the car, we switched out our old fuzzy mustaches for the sleeker Glowstache.

In the car, we switched out our old fuzzy mustaches for the sleeker Glowstache.

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 In the app, we revamped key moments in the user journey, from onboarding to what it feels like to request a ride.

In the app, we revamped key moments in the user journey, from onboarding to what it feels like to request a ride.

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