Jenn Mia Chen
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Lyft Core Values

That time I wrote the company values and told everyone to get weird.

lyft core values

As part of their rollout, we designed wall art, t-shirts, and interactive notebooks so employees could experience the values firsthand. 


Each notebook is printed with one of the four values, and is designed to play off the value on it. "Be yourself" is a lined journal. "Create fearlessly" is blank. "Uplift others" is a Japanese stationery-inspired booklet of tear-out compliments. "Make it happen" is a no-nonsense grid book.